MUSIC NOTES

Is your music station going along for the run?

It has been a great month for Canada's radio industry. The launch announcements by RadioPlayer and iHeartRadio will certainly be a boost to maintain and grow radio’s usage outside the home and car. 

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Music Testing 1, 2, 3

Why do music tests? Your music is as much as 78% of your product so it’s essential that the data you use to make decisions about your product is valid and reliable.

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Radio is a new game...And there is a new playbook!

The business of radio has seen massive changes in recent years. And despite these changes the industry is still under attack from a revenue pov and the result is daily pressure to find new ways to bring stability to the top-line and turn over new stones to economize in operations.

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