It has been a great month for Canada's radio industry. The launch announcements by RadioPlayer and iHeartRadio will certainly be a boost to maintain and grow radio’s usage outside the home and car.
Why do music tests? Your music is as much as 78% of your product so it’s essential that the data you use to make decisions about your product is valid and reliable.
The business of radio has seen massive changes in recent years. And despite these changes the industry is still under attack from a revenue pov and the result is daily pressure to find new ways to bring stability to the top-line and turn over new stones to economize in operations.